The Middle East is witnessing the emergence of a new musical wave, various artists and bands are today socially and artistically engaged in creating a new Arabic musical identity, an alternative to the exclusive dominance of the POP Arabic genre. eka3 is an initiative created by a team of artists: from musicians, photographers, visual artists to film directors.. Innovators who dream of seeing their own works achieve their full potential of reach and exposure, and upon this vision eka3 shares the dreams of musicians throughout the region. The Vision eka3 is dedicated to modernizing and popularizing smart Arabic music; not music that plays in the background during dinner; music that grabs your attention, moves your senses, and provokes your thought. Whatever the genre may be, we seek the original, the rich, and the Arabic. What We do We provide a wide range of services that cater to our vision, including music direction, product/album invention and management, artist marketing and promotion, as well as event creation and artist booking in several cities across the Middle East. Throughout our network of offices and teams we have also become the first and only regional, yet local distribution company dedicated to this music niche, working closely with a daily-growing list of outlets of all shapes and forms to optimize the sales process and yield maximum output to our diverse list of clients, including artists, labels, and other distribution companies. Operating from Amman, Jordan, with offices in Cairo, and Beirut.
This document has been produced with the financial assistance of the Anna Lindh Euro-Mediterranean Foundation for the Dialogue between Cultures. The contents of this document are the sole responsibility of Hungarian Museum of Trade and Tourism and can under no circumstances be regarded as reflecting the position of the Anna Lindh Foundation.